Students for a Free Tibet Brochure

The target audience for my brochure is anyone involved in the Students for a Free Tibet organization, or anyone wishing to know more information about it. I tried to include as much information as I could about the org's mission, and the history of the conflict in Tibet, while keeping the text to a minimum. I wanted to provide just enough information to arouse interest and provoke them to going to the website and learning more themselves.

When I started I had a vague idea of what I wanted to accomplish with the panels. The inside would have information about the organization, the history of the conflict in Tibet, and the mission of the organization. I decided that I wanted the About Us section to go first, that way whomever was reading the brochure would have some idea of what it was about before continuing on to the history part. We read left to right, so I wanted to put the more important information on the left inside panel. I wanted the back two panels to work together, so I included a picture of the Dalai Lama on the back left panel and a quote from him on the back middle panel. The two panels are the same color, so there isn't really a divide between them like there is on the inside. I chose to put the logo for Students for a Free Tibet on the front because it is really eye-catching.

I decided to make the back of the brochure black so that it would blend in with the Students for a Free Tibet logo. The white font stood out best from the black background and the black and white color scheme simulated the horrible things that are going on in Tibet now. The inside color scheme, red, yellow, and blue, are modeled after the colors on the Tibetan flag. The sun on the flag is yellow, while blue and red rays are being emitted from it. I chose the black font because it was simply, and too many colors can distract, or even turn off readers. Most of the text in the brochure is written in Tahoma because it is simple and easy to read.

In this brochure, I am most proud of the pictures that line the bottom of the inside of the brochure. On the website, they use a similar effect, tinting pictures and putting them at the top of the homepage. I wanted to do this to show some correlation between the brochure and the website. I chose those images because they were powerful examples of people demonstrating for Tibetan freedom. I used Photoshop and the Duotone effect to make the images red and blue. The way the pictures translated into InDesign and especially the clarity really impressed me.

If I had more time I would have put more work into the back panels. While I like the Dalai Lama picture and the quote, I feel that, compared to the inside panels, they are a little dull. Maybe I would have added a filter to the Dalai Lama picture, or another picture or two to go along with the quote.